Twitter India steps in to bridge blood donation gap
Aiming to create more awareness and bridge the demand-supply gap for blood units in India, Twitter India on Tuesday launched a new social initiative called #BloodMatters.
According to a report by the World Health Organisation, only nine million blood units are available annually in India, against a demand of 12 million units.
Blood Donors India (@BloodDonorsIN), a voluntary blood donation helpline on Twitter, is the first partner for the Twitter initiative. Though this initiative, Twitter said it seeks to work with more blood donation helplines like @BloodDonorsIN, blood banks, and health institutions across the country to connect and reach a larger audience.
With this initiative, people can request for blood donation simply with a tweet to @BloodDonorsIN with their location hashtag, blood type, mobile contact and Twitter handle. People interested to help can follow @BloodDonorsIN and respond or retweet requests for help.
Responding to the initiative in a tweet, Union Health Minister J.P. Nadda said: “I am happy to see Twitter take up this cause to strengthen the overall health and well-being of the country with the #BloodMatters initiative. This will play a powerful role in mobilizing resources and strengthening the blood donation drive in India.”
Twitter will be supporting the implementation of an automated response solution to scale the operations of @BloodDonorsIN, currently run by a group of volunteers. Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country, from the metros to rural India.
21.03.2018
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