Smaller meals that are layered with incentives make
people happier
Don’t you love it when there is a small surprise waiting
for you with every meal? A small incentive with a meal consistently motivates
kids and adults to choose smaller portions, says a new study. Researchers found
that the brain responds to a small toy, gift card, or lottery ticket in the
same way it does to a mouth-watering burger or cheese-slathered pizza. In a
series of experiments, the researchers found that the majority of children and
adults chose a half-sized portion meal paired with a toy or monetary prize over
a full-sized portion meal without a toy or monetary prize. The price of the two
options was kept the same.
The researchers found that people were more likely to
choose a smaller meal for the chance to win a $10 lottery than to get a
guaranteed reward. The premiums in the study were the chance to win $10, $50 or
$100. ‘The fact that participants were willing to substitute part of a tangible
food item for the mere prospect of a relatively small monetary premium is
intriguing,’ said one of the researchers Martin Reimann, assistant professor of
marketing at University of Arizona in the US. The study also pointed out that
individuals could celebrate achievements like a job promotion, with something
other than food and still be happy. The study was published in the Journal
of the Association for Consumer Research.
Source: www.thehealthsite.com
08.01.2016
To be one, to be united is a great thing. But to
respect the right to be different is maybe even greater
Bono
No comments:
Post a Comment